Listings Guide

A listing is basically an advertisement of your property. It's main purpose is to let people know your property is available and attract them towards buying or renting it. Without proper advertising, you won't be able to capture the attention of potential clients, which is why it is important to know the most important aspects of an effective property listing.

Pictures

A picture says a thousand words! Pictures are extremely important when listing a property. Searchers will always favor listings with pictures so the more pictures you display, the better. Try to take pictures of all areas of the property inside and outside while labeling each of the pictures so the searcher will feel like they are visiting the property already. Take pictures of the main rooms, the view from the street, the view from inside, and other areas that you think will attract searchers to your property.

Catchy Listing Title

A listing title is a short description of your property that will catch the searchers attention. For example, an owner of a newly constructed apartment building might write "Brand New Apartments" or an agent looking to sell a house by the beach might write "Beautiful House by the Beach". Think of the listing title as a headline in a newspaper article, which is the first thing people read.

List of amenities

Searchers pay special attention to the amenities of a property because it tells them what extra features they will get for the price they are being asked to pay. When people are searching for a property, they usually have certain amenities that a property MUST have, otherwise they won't consider it as an option. For example, a searcher may not even consider buying a house unless it has a swimming pool or private parking, so make sure you include every amenity that exists in your property.

Detailed description

Writing a description about your property allows you to say more about your property other than the listing title and the amenities. This is the area where you want to market your property in a more personal way and tell the viewers additional information. For example, "Beautiful apartment with close proximity to a public park, supermarket, and a school. It is located in a safe neighborhood perfect for small famlies to bring up their children."

Language

Since Kuwait has a diverse population, it is important to write in both Arabic and English so you cater to the most amount of searchers. This will assure that your listing is effective for all of your potential customers.

Floor plan

A floor plan is important because it allows the searcher see how all the pictures come together and visualize the layout and size of the property. Floor plans add great value to your listing and will display professionalism and help the searcher make a much more informed decision from the comfort of his or her home.

Reliable Contact

Once a searcher is interested in your property, they will want to contact you and ask for a tour. Provide a phone number and the times that you are available so they will be able to call and set up a meeting. An email address is always ideal since they can send you an email at any time with their phone number and you can get back to them as soon as possible.

Honesty

Be honest about all your property information and details. Remember that people only make decisions after visiting the property so if the listing doesn't represent the property exactly, then the searcher will feel deceived and will most likely walk away from your property. People searching for a property usually know exactly what they are looking for so it is important to be honest and find the right person for your particular property.

Now you know the most important aspects of an effective property listing. Click on "List a Property" on the Masahati menu and begin advertising your properties right away!